Why Fashion Brands Choose Label Startups Over Generic Manufacturers
Choosing the right manufacturing partner can make or break your fashion brand — especially in swimwear and womenswear, where fit, quality, and brand identity are everything.
Many startups and emerging designers come to us after struggling with generic factories that promised fast production but delivered poor fit, recycled templates, and little to no support. That’s where Label Startups stands apart.
Here’s why fashion brands — from new labels to those stocked on platforms like Farfetch and Nordstrom — choose us as their trusted development and manufacturing partner.
1. We Don’t Just Ask for a Tech Pack — We Help You Create It
Most manufacturers will only work with a complete tech pack — even if it’s based on guesswork. And they’ll follow it exactly, without questioning fit, functionality, or construction.
At Label Startups, we guide you from idea to tech pack — properly. You send us sketches, reference images, or even a moodboard, and we help finalize each design, create accurate flat sketches with construction notes, and then build your tech packs only after the samples are fitted and approved.
No assumptions. No shortcuts. Just accurate, tested, production-ready documentation.
2. We Fit on Real Models — Not Just Mannequins
Generic factories skip fittings or use mannequins, resulting in garments that look good on paper but fail in real life.
We develop and test all samples on real fitting models to ensure your designs translate correctly in movement, body shape, and proportion. This allows for early improvements in fit and construction — saving you time and costly revisions later.
3. We’re a Designer-Led Studio — Not Just a Factory
Founded by Australian fashion designer Sara Abiad, a Whitehouse Institute graduate, Label Startups is built on design-first thinking. Our in-house team understands fit, fabric behaviour, and what it takes to succeed at the highest retail level.
We don’t just manufacture — we help you design smarter collections from the start.
4. No Copy-Paste Templates — Everything Is Custom
Some manufacturers re-use patterns or apply the same shapes across multiple clients. This might work for speed, but it kills brand identity.
At Label Startups, every design is custom-developed from scratch — based on your sketches, vision, and brand goals. We work closely with you to make sure your collection reflects your unique DNA, not just another bikini template.
5. We’re Built for Startups — Not Just Big Brands
We know what it’s like to launch with limited experience and high expectations. Our process is tailored for startup fashion brands who need guidance, not just garment production.
Whether you’re launching with 5 pieces or 15, we help you refine your ideas, choose the right fabrics, and develop professional samples that are fit for real production — and real success.
Final Thoughts: Choose a Development Partner, Not Just a Manufacturer
If you're serious about launching or scaling a fashion brand, you deserve more than a transactional factory relationship. You need a hands-on team that understands both design and production — and supports you at every step.
That’s why more fashion founders are choosing Label Startups.
Because we don’t just make samples. We help you build a real brand.
Ready to Start?
Why Tech Packs Are a Myth (And What You Actually Need Instead)
If you’re launching a fashion brand, chances are someone’s already told you that you need a tech pack before approaching a factory.
But here’s the truth no one tells you:
Tech packs are not the starting point of fashion development — they’re the result of it.
What Tech Packs Actually Are
A tech pack is a document meant to communicate exact specifications to a factory after a sample has been perfected. It includes:
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Flat sketches
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Final measurements
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Construction details
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Trims and finishes
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Label placements
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Fabric details
These are things you can only lock in after rounds of development, fittings, and corrections.
Why Relying on Tech Packs Too Early Backfires
Tech packs weren’t created for startups — they were adopted by factories as a shortcut.
Many manufacturers ask for a tech pack because they don’t have the time or resources to walk you through proper sample development. It’s their way of getting something to follow — even if it’s wrong.
If you send a tech pack before testing the fit, confirming fabric, or refining the design, you’re just documenting guesses. The factory won’t question it — they’ll follow it exactly. That’s how bad samples happen.
What You Actually Need First: Proper Sample Development
Before worrying about your tech pack, focus on getting your samples right.
At Label Startups, we help you do just that — through a structured, guided sample development process that covers:
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Sketch refinement
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Pattern drafting
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First prototypes
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In-house fittings
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Fit corrections
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Pre-production samples
By the time you're ready for a tech pack, everything will already be tested, clear, and production-ready. That’s how the best brands do it — and how you should too.
Tech Packs Should Support — Not Replace — Development
A good tech pack is useful only after the development process is complete. It’s there to document what’s already been proven to work — not to act as a creative brief.
If you skip sample development and hand over a tech pack too early, you’re not saving time. You’re setting yourself up for failed samples, miscommunication, and costly delays.
Need Help Getting to the Tech Pack Stage?
We can help you get there — the right way.
Our sample development team guides you from sketch to finished, production-ready sample with expert fittings and design support built in. So when it’s time to send a tech pack to a factory, you’re sending a blueprint — not a rough draft.
